Aug. 8, 2024
Unlocking Social Media: Recruit Top Talent & Skyrocket Your Income
What if your social media presence could effortlessly attract top-tier talent aligned with your core values? Join us on this episode of Modern Leadership as we uncover the secrets to using social media for recruiting high-performing team members. Learn how crafting content around values like family, connection, health, integrity, and impact can draw in individuals who are not just capable but are also a perfect cultural fit. We'll guide you through assessing your posts to ensure they resonate with goal-driven achievers while also highlighting the importance of personal conversations through DMs or one-on-one coaching to deeply understand and align with potential recruits' aspirations.
Do you know the crucial difference between sales and marketing and how it can skyrocket your income? In this insightful episode, we dive deeper into this often-confused topic, sharing our unique perspective on why sales can be a game-changer for your financial success. We reveal how our specialized training has helped many elevate their earnings from $40,000 to an impressive $400,000 annually. Plus, discover the exclusive benefits of joining our inner circle, including access to past trainings, bi-weekly calls, and a thriving community—all for just $10 a month. Don't miss out on these transformative strategies; check the show notes for more details on how to become a part of our community.
Are you looking for a way to grow exponentially, without having to add more things to you're already over-packed to-do list? If so, grab a free spot on an upcoming training where we are going to teach the 3 things you need to have to Unlock Rapid Growth in Business, Family, and Health (All at Once)! Sign up at https://www.modernleadership.us/podcastworkshop
Chapters
00:00 - Redefining Leadership in Modern Times
08:28 - Sales vs Marketing
Transcript
WEBVTT
00:00:00.381 --> 00:00:02.548
It's time to redefine leadership.
00:00:02.548 --> 00:00:05.846
Welcome to Modern Leadership, where we see things differently.
00:00:05.846 --> 00:00:12.289
Our podcast is all about empowering entrepreneurs like you to achieve the next level of success in business and life.
00:00:12.289 --> 00:00:18.746
We believe that you can create a massive impact in the world without compromising your personal life or family time to do so.
00:00:19.260 --> 00:00:23.993
We're committed to providing you with actionable tips and strategies weekly to make that possible.
00:00:23.993 --> 00:00:32.926
So if you're ready to become a modern leader and make a lasting difference in the world, consider subscribing, turn on notifications and dive into our community.
00:00:32.926 --> 00:00:37.988
We want to thank you for being here, because the world needs your leadership now more than ever.
00:00:37.988 --> 00:00:38.932
Let's go.
00:00:38.932 --> 00:00:46.408
Welcome back to another episode of Modern Leadership.
00:00:46.408 --> 00:00:49.073
My name is Teresa and my co-host.
00:00:49.073 --> 00:00:49.863
Are you my co-host?
00:00:50.265 --> 00:00:54.323
I am your co-host today, by the way, that was a beautiful intro.
00:00:54.323 --> 00:00:57.813
I have to say Thanks, yeah, okay, so what are we going to talk about today?
00:00:58.420 --> 00:01:08.106
All right, so today we're actually going to be talking about social media a little bit, because someone had a question about social media, specifically on recruiting.
00:01:09.129 --> 00:01:13.512
Yeah, somebody asked us about social media sales and recruiting active team members.
00:01:13.512 --> 00:01:28.474
By the way, even somebody says that recruiting active team members because nobody wants to recruit inactive team members Right, but it also being a coach to me, it shows me that maybe they are actually recruiting inactive team members because otherwise why would they write active team members in there?
00:01:28.474 --> 00:01:29.081
That makes sense.
00:01:29.081 --> 00:01:30.566
So, ok, we're going to.
00:01:30.566 --> 00:01:31.750
We're going to hit this one up really quick.
00:01:31.750 --> 00:01:33.984
So we have a lot of programs that we teach in.
00:01:33.984 --> 00:01:36.951
We have a program that we teach in with our mentor, josh Coates.
00:01:36.951 --> 00:01:49.334
It's called the 626 Six Months to Six Figures, where he talks all about sales marketing, how to have conversations, how to use the skill of coaching psychology around sales, all that great stuff.
00:01:49.334 --> 00:01:55.441
So we don't have time to cover all of that, but if it is something you're interested in, definitely reach out to me or to Teresa and we'll tell you about that program and how it works.
00:01:55.441 --> 00:02:02.807
One of the things I do want to call out to is when you think about making social media sales when it comes to recruiting active team members.
00:02:02.807 --> 00:02:08.450
I really believe, like let's just think of like two parts of this process, right?
00:02:08.450 --> 00:02:18.826
Number one is it's kind of like what you're putting out onto social media, right, the things that you put out on the social media will attract a certain person to you, right?
00:02:18.826 --> 00:02:36.140
So if you're putting things out on social media about, maybe, some of your deep values, right, like, if you have values of family and you know connection or health or integrity or impact like our that's our core values here at Modern Leadership you're going to start attracting people who have those same core values.
00:02:36.140 --> 00:02:52.828
But also, if you're putting out information about, like, whether it's a program, a product that you do what you're doing to personally grow to because you want to make sure you're modeling the behavior for everyone else too, and you're coming at it from the angle of like hey, this is so easy, it's going to be the easiest thing that you've ever done.
00:02:52.828 --> 00:02:58.382
Like, all you're going to have to do is this You're going to be attracting people who are not going to be willing to take the action.
00:02:58.382 --> 00:02:59.704
They're just looking for easy.
00:02:59.704 --> 00:03:14.908
Versus if you talk and call out to high performers, people who want to make an impact in their lives, people who are willing to do the hard things, if your posts and your stories and your things call out to them, you're gonna be more likely to attract higher performers.
00:03:15.479 --> 00:03:19.628
Now, this isn't 100% thing, like sometimes you will get the other end of the spectrum.
00:03:19.628 --> 00:03:27.264
But one of the things that I think about is, like when we put things out on social media, that is what attracts people and repels others, right.
00:03:27.264 --> 00:03:32.349
And so when we're putting things out on social media, we have to ask ourselves who is it that we're attracting?
00:03:32.349 --> 00:03:34.752
So do a quick audit on yourself.
00:03:34.752 --> 00:03:36.133
Go back to your social media today.
00:03:36.133 --> 00:03:43.681
Go back and say if I were to just look at my last you know five, six posts, who am I attracting?
00:03:43.681 --> 00:03:48.181
Because your message will attract a certain vibe right Now.
00:03:48.221 --> 00:04:11.552
The second part of this is is actually having conversations with people that start with those posts and the things that you're putting out there, but taking conversations behind the scenes, because the first part is like you're starting to attract a group of people who are interested in the thing that you're talking about the most, right, and then, once you do that, they're not just going to instantly go oh, let me just sign up for this program or product.
00:04:11.552 --> 00:04:14.419
They're going to most likely need some type of conversation.
00:04:14.419 --> 00:04:16.185
Now, some people will do it in the DMs.
00:04:16.185 --> 00:04:20.264
I know us we teach to do it on a one on one like coaching session.
00:04:20.264 --> 00:04:25.978
I had this really interesting, powerful YouTube training that we put out there for Inner Circle.
00:04:25.978 --> 00:04:33.791
That talks about, like, if I was on your sales team, what I would teach you so that you could like make more sales and make more impact.
00:04:33.791 --> 00:04:41.098
Because when I learned the philosophy that I teach in that process, we went from making $40,000 a year to making $400,000 that year.
00:04:41.379 --> 00:04:57.694
Because of the difference in terms of when you're leading people to help them solve a problem, and if your program and product is in alignment with them solving the problem, then you can give them the direction of like, hey, this is what you can do if this is something you're interested in, but if it's not, then you send them somewhere else.
00:04:57.694 --> 00:05:02.892
Right, your program and product, even though how great it is, is not the solution to everybody, right?
00:05:02.892 --> 00:05:10.944
And so when you go into a conversation like that, whether it's behind the scenes, in the DMs or a one-on-one, and you ask them, like, hey, what are you looking to achieve in this specific area?
00:05:10.944 --> 00:05:13.607
Like, what are some of the things you're struggling with that are preventing you from doing that?
00:05:13.607 --> 00:05:16.615
What are some things you've tried before that hasn't worked?
00:05:16.615 --> 00:05:16.857
Right?
00:05:16.857 --> 00:05:28.391
What do you think what would the results be if you were to join my program and you want to have to say that this program was super, like, worth every single penny that you paid?
00:05:28.391 --> 00:05:37.752
And so when you ask them these questions, you can get them to come up to their conclusion of this is right for me, or this is not right for me, and it's the same with the business opportunity, right?
00:05:38.012 --> 00:05:44.175
So so many people forget that sales and the business opportunity, if you have an MLM, it's the same thing, it's just different words.
00:05:44.175 --> 00:05:58.761
It's like, instead of you selling a product, a program, you know, lipstick, those kinds of things you're now selling the opportunity to make money, to have a business and to make some impact, right, and so it's the same thing.
00:05:58.761 --> 00:06:13.497
You just would switch a little bit of your messaging, right, and so being able to like the first part, like put out on social media what you want to attract, and then the second is ask yourself, how can I take these conversations a little bit deeper, whether it's a one on one, whether it's me sending DMs.
00:06:13.497 --> 00:06:16.317
That is really how you go through that process.
00:06:16.317 --> 00:06:18.857
You're going to find that people will reach out to you.
00:06:18.857 --> 00:06:20.380
Even if you call it to high performers.
00:06:20.550 --> 00:06:28.882
Low performers will show up too, and it's a matter of you having that conversation and making sure that they're the right person for your team, not that everybody that reaches out to you.
00:06:28.882 --> 00:06:29.983
How do I get them on my team?
00:06:29.983 --> 00:06:37.439
You will be frustrated when you invite people and you try to invite everybody to your team, because you will be working with people that you don't want to work with.
00:06:37.439 --> 00:06:39.028
That is it.
00:06:39.028 --> 00:06:44.935
It'll like take the energy out of you because you're like I don't even want to work with them, right, and it's because you're doing a blanket.
00:06:44.935 --> 00:06:46.517
Everybody work with them, right, and it's because you're doing a blanket.
00:06:46.517 --> 00:06:47.077
Everybody needs to join me.
00:06:47.077 --> 00:06:48.480
Everybody gets results, everybody.
00:06:48.699 --> 00:06:56.714
And what happens is is you find that people come out who aren't willing to work, and then you, you sell them into that thing, and then you're like I got to sell them into it every single day.
00:06:56.714 --> 00:07:03.877
I got to sell them into working and to doing this and to making adjustments every single day, and you're you're kind of like attracting followers instead of leaders.
00:07:03.877 --> 00:07:07.000
So that's what I would say when it comes to social media sales.
00:07:07.000 --> 00:07:08.884
Now, of course, there's a lot more in the background.
00:07:08.884 --> 00:07:15.612
We didn't talk about the expand and the engage and the convert formula or anything like that, because all of those things are really, really important.
00:07:15.612 --> 00:07:29.101
But I would say, like, doing an audit of where you are right now is really important to see who is it that I'm attracting, and am I starting to have conversations behind the scenes or in DMs to be able to guide them through that process to see if this really is a good fit for them or not?
00:07:29.101 --> 00:07:32.685
Yeah, yeah, yeah, she's nodding her head.
00:07:32.685 --> 00:07:34.072
Guys, we are good to go.
00:07:34.072 --> 00:07:34.833
All right, guys.
00:07:34.833 --> 00:07:35.956
I hope that was helpful.
00:07:36.778 --> 00:07:39.362
I definitely love the process of sales.
00:07:39.362 --> 00:07:45.713
Me personally don't love the process of marketing Definitely not something that I love enjoy, and so I actually don't teach a lot of that.
00:07:45.713 --> 00:07:51.682
But when it comes to sales, that is really my jam, even though how most people do sales is not how I do it.
00:07:51.682 --> 00:08:00.634
That's why I actually created that trading in our inner circle and if that's ever something you're interested in, when you join the inner circle you get all of our past trainings.
00:08:00.634 --> 00:08:09.331
So if you would like to see what I would teach you if I wanted, if you wanted to go from $40,000 a year to $400,000 a year, reach out to us.
00:08:09.331 --> 00:08:14.353
I'll leave you the description or the link inside of the show notes so you get access into the inner circle.
00:08:14.353 --> 00:08:22.529
It's $10 a month to be able to get access to these kind of bi-weekly trainings and calls that we do and also access into our community, if that's something you're interested in.
00:08:22.529 --> 00:08:24.435
Okay, I appreciate you guys so much.
00:08:24.435 --> 00:08:26.591
Thank you for what you do out there every single day and keep
00:00:00.381 --> 00:00:02.548
00:00:02.548 --> 00:00:05.846
00:00:05.846 --> 00:00:12.289
00:00:12.289 --> 00:00:18.746
00:00:19.260 --> 00:00:23.993
00:00:23.993 --> 00:00:32.926
00:00:32.926 --> 00:00:37.988
00:00:37.988 --> 00:00:38.932
00:00:38.932 --> 00:00:46.408
00:00:46.408 --> 00:00:49.073
00:00:49.073 --> 00:00:49.863
00:00:50.265 --> 00:00:54.323
00:00:54.323 --> 00:00:57.813
00:00:58.420 --> 00:01:08.106
00:01:09.129 --> 00:01:13.512
00:01:13.512 --> 00:01:28.474
00:01:28.474 --> 00:01:29.081
00:01:29.081 --> 00:01:30.566
00:01:30.566 --> 00:01:31.750
00:01:31.750 --> 00:01:33.984
00:01:33.984 --> 00:01:36.951
00:01:36.951 --> 00:01:49.334
00:01:49.334 --> 00:01:55.441
00:01:55.441 --> 00:02:02.807
00:02:02.807 --> 00:02:08.450
00:02:08.450 --> 00:02:18.826
00:02:18.826 --> 00:02:36.140
00:02:36.140 --> 00:02:52.828
00:02:52.828 --> 00:02:58.382
00:02:58.382 --> 00:02:59.704
00:02:59.704 --> 00:03:14.908
00:03:15.479 --> 00:03:19.628
00:03:19.628 --> 00:03:27.264
00:03:27.264 --> 00:03:32.349
00:03:32.349 --> 00:03:34.752
00:03:34.752 --> 00:03:36.133
00:03:36.133 --> 00:03:43.681
00:03:43.681 --> 00:03:48.181
00:03:48.221 --> 00:04:11.552
00:04:11.552 --> 00:04:14.419
00:04:14.419 --> 00:04:16.185
00:04:16.185 --> 00:04:20.264
00:04:20.264 --> 00:04:25.978
00:04:25.978 --> 00:04:33.791
00:04:33.791 --> 00:04:41.098
00:04:41.379 --> 00:04:57.694
00:04:57.694 --> 00:05:02.892
00:05:02.892 --> 00:05:10.944
00:05:10.944 --> 00:05:13.607
00:05:13.607 --> 00:05:16.615
00:05:16.615 --> 00:05:16.857
00:05:16.857 --> 00:05:28.391
00:05:28.391 --> 00:05:37.752
00:05:38.012 --> 00:05:44.175
00:05:44.175 --> 00:05:58.761
00:05:58.761 --> 00:06:13.497
00:06:13.497 --> 00:06:16.317
00:06:16.317 --> 00:06:18.857
00:06:18.857 --> 00:06:20.380
00:06:20.550 --> 00:06:28.882
00:06:28.882 --> 00:06:29.983
00:06:29.983 --> 00:06:37.439
00:06:37.439 --> 00:06:39.028
00:06:39.028 --> 00:06:44.935
00:06:44.935 --> 00:06:46.517
00:06:46.517 --> 00:06:47.077
00:06:47.077 --> 00:06:48.480
00:06:48.699 --> 00:06:56.714
00:06:56.714 --> 00:07:03.877
00:07:03.877 --> 00:07:07.000
00:07:07.000 --> 00:07:08.884
00:07:08.884 --> 00:07:15.612
00:07:15.612 --> 00:07:29.101
00:07:29.101 --> 00:07:32.685
00:07:32.685 --> 00:07:34.072
00:07:34.072 --> 00:07:34.833
00:07:34.833 --> 00:07:35.956
00:07:36.778 --> 00:07:39.362
00:07:39.362 --> 00:07:45.713
00:07:45.713 --> 00:07:51.682
00:07:51.682 --> 00:08:00.634
00:08:00.634 --> 00:08:09.331
00:08:09.331 --> 00:08:14.353
00:08:14.353 --> 00:08:22.529
00:08:22.529 --> 00:08:24.435
00:08:24.435 --> 00:08:26.591
New to the podcast?
Check out our most downloaded podcasts!