April 21, 2025

Building Authentic Connections: The Foundation of Client Relationships

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Trust is the invisible currency of business success, yet it remains elusive for many entrepreneurs and coaches. If you've been struggling to get noticed, build credibility, or convert prospects into clients, this episode tackles the heart of that challenge.

When life coach Cynthia asked how to get more people to know, like, and trust her, we uncovered the three foundations that create genuine trust: making people feel truly seen and understood, demonstrating credibility without self-promotion, and showing up both consistently and authentically. The surprising truth? Most business owners focus too heavily on consistency alone, missing the deeper emotional connections that transform casual followers into devoted clients.

Many coaches believe that appearing polished and perfect is the path to being liked, but our experience proves the opposite. Your vulnerability and authenticity create far stronger connections than any carefully curated image. Real trust isn't built in grand gestures but accumulates through numerous small moments where your audience feels genuinely understood. This episode provides actionable strategies to create these trust-building moments through thoughtful engagement and content that speaks directly to your audience's challenges.

Whether you're just starting your coaching business or looking to deepen relationships with existing clients, this framework will help you build trust naturally, without feeling salesy or inauthentic. Ready to be seen as the trusted authority you truly are? Listen now, then comment with your biggest trust-building challenge or book a free strategy call to discover how these principles can work specifically for your business.

Want a personalized strategy session for free? Book a free call with Marc or Teresa: https://www.modernleadership.us/apply

Whether you're going through a challenge, or working on a powerful goal, join Marc or Teresa for a 20-minute strategy session and leave the call with a plan to make it happen!


Chapters

00:00 - Introducing the Trust Problem

00:31 - Cynthia's Question on Building Trust

01:20 - The Three Pillars of Trust

02:14 - Authenticity vs. Polish

02:33 - Call to Action

Transcript
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00:00:00.521 --> 00:00:04.751
So are you struggling to get people to notice you, trust you and actually want to work with you?

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Let me tell you, first off, that you're not alone.

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The truth is, though, is that people won't buy if they don't trust you, and if you're not building real connections, then you're leaving some opportunities on the table.

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In this video, we're going to share the biggest mistakes that are keeping people from trusting you, and what to do instead.

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So welcome back to Modern Leadership, where we answer questions from our coaching community to help you develop the confidence and skills you need to make more impact and income in your business than you ever have.

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Today's video is from Cynthia.

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Let's jump right into her question now.

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Hi, I'm Cynthia, a life coach.

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I help people who have suffered a loss of someone that they truly, truly love To find hope for better days and inspiration to carry on.

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A challenge I'm currently facing is getting more people to know, like and trust me.

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Why is that important?

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You ask like and trust me.

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Why is that important, you ask?

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It's important for those three things to me because the process becomes so much more beautiful and rewarding for everyone in the room.

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What would you suggest?

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So this question at the end of the day is that success in business isn't what you sell.

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It's about the relationship you build with your audience.

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Most people think that trust is just about showing up consistently, but there's a deeper layer to it that makes all the difference.

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So people don't trust you just because you show up, even though that is kind of important.

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People actually trust you for three specific reasons.

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Number one is you make them feel seen and understood.

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Number two is you demonstrate your credibility without bragging.

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And number three, you show up consistently, but also authentically.

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Now, having coached a lot of people, we hear that some people feel that being liked has a lot to do with how polished you are, how perfect everything looks and how Instagram ready your photos are.

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But in reality, authenticity and vulnerability is really what people connect with, and the more real you are, the more that people will connect with you.

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So I think about it this way that trust isn't built in a single moment.

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It's a series of small moments where people just feel that you get them.

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So start engaging before you sell Comment on other people's content, Ask thoughtful questions and create content that speaks directly to your audience's troubles.

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And if you want to go even deeper, there's a framework we use in the Coach Accelerator that helps you build trust faster without feeling salesy.

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So if you're serious about attracting more clients through building trust, I want to invite you to do three things.

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Number one comment below what your biggest challenge is right now related to building trust.

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Number two book a free coaching call with Teresa or I so we can help you find a strategy that works for you, based off of your strengths.

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And number three follow us for more insights on business growth and connection building.